Keep up with the new fashion trends in 2011: be part of this rapidly evolving era of e-commerce and now, even f-commerce.
2010 was definitely the year of e-commerce and now that the economy shows signs of recovery (finally!), retailers are aiming for more growth in 2011, with great focus on technology. Most of the major retail brands have launched (or will be launching soon) custom apps for iPhone, Android, iPad, and more. For example, Burberry’s app live streams their fashion shows and provides the option for consumers to purchase the runway collection directly from their iPad. It’s all about instant gratification. It’s 2011 – if consumers want it, they want it now.
Another big trend to look out for in 2011 is the “f-commerce”, which basically is the ability to execute shopping transactions in Facebook without leaving the network. Retailers have caught on to the wildfire called Facebook. What better place to connect with consumers than a platform which reaches 500 million users all around the world and even turned over an entire Egyptian government in under 20 days. Facebook is powerful stuff. It is estimated that Facebook users spend approximately 700 billion minutes per month browsing, sharing, and interacting. Currently, few brands like Hallmark, Victoria’s Secret, Dunkin’ Donuts, Ford, and Starbucks are using f-commerce, but it will soon be more and more common to see that around.
What’s still a staple of the fashion industry are the fashion shows each year where designers reveal their new looks. Here are the upcoming dates of the leading fashion shows of 2011:
Feb. 7-10: Montreal, (Quebec) Canada – Montreal Fashion Week
Feb. 10-17: New York, NY – Mercedes-Benz Fashion Week
Feb. 18-23: London, United Kingdom – London Fashion Week
Feb. 21-27: Washington D.C.- D.C. Fashion Week
Feb. 22-25: Buenos Aires, Argentina – Buenos Aires Fashion Week
Feb. 23-Mar. 1: Milan, Italy – Milan Fashion Week
Mar. 1-9: Paris, France – Paris Fashion Week (Mode à Paris)
Mar. 3-6: Miami, FL – Miami Beach International Fashion Week
Mar. 15-18: Los Angeles, CA – Style Fashion Week LA
Mar. 18-25: Tokyo, Japan – Japan Fashion Week
Mar. 22-26: Charleston, SC – Charleston Fashion Week
May 2-6: Sydney, Australia – Rosemount Australian Fashion Week
May 30-Jun. 4: Rio de Janeiro, Brazil – Fashion Rio
Jun. 13-18: Sao Paulo, Brazil – Sao Paulo Fashion Week
Jul. 4-7: Hong Kong – Hong Kong Fashion Week
As usual, in 2011 we will also make sure to provide you with the trendiest, stylish, and most fashionable giveaway and promotional products, for fashion, women, and health & beauty industries.
Here are some of our top promotional products for the year :
Posted by Eunice, Operations Assistant
March 8, 2011
Fashion week is a chance for fashion designers to debut their latest collections and let everyone know what’s in and what’s out for the upcoming season. It’s an opportunity for celebrities and socialites to be seen, the media to photograph and write, and critics to analyze and…well…criticize. The largest shows are, of course, held in the fashion capitals of the world: Milan, London, New York and Paris. However, cities all across the United States and throughout the world host their own fashion weeks where designers get to display their latest masterpieces and buyers get a glimpse of the newest trends. But Fashion Week, no matter where it’s being held, is not just for designers and buyers. If you live in a city where a Fashion Week is taking place, don’t be shy! Check it out! At the very least, you’ll be impressed by the remarkable and inimitable designs, though you may find yourself wondering if you could ever possibly pull some of those outfits off.
Here’s a list of the most well known fashion week events being held throughout the United States and world for 2010:
Feb. 11-18: New York, NY - Mercedes-Benz Fashion Week New York
Feb. 15-21: Washington, D.C. - DC Fashion Week
Feb. 15-21: Oslo, Norway - Oslo Fashion Week
Feb. 15-21: Stockholm, Sweden - Stockholm Fashion Week
Feb. 18-23: Madrid, Spain - Cibeles Madrid Fashion Week
Feb. 19-25: London, England - London Fashion Week
Feb. 24-26: Buenos Aires, Argentina - Buenos Aires Fashion Week
Mar. 14-19: Aspen, CO - Aspen Fashion Week
Mar. 16-20: Charleston, SC - Charleston Fashion Week
Mar. 17-24: Los Angeles, CA - Fashion Week Los Angeles
Mar. 18-21: Miami, FL - Miaim Fashion Week
Jun. 24-27: Paris, France - Paris Fashion Week – Men’s Fashion
Jul. 5-8: Hong Kong - Hong Kong Fashion Week S/S
Jul. 13-18: Atlanta, GA - Atlanta International Fashion Week
Jul. 15-19: Miami, FL - Mercedes-Benz Fashion Week Swim Miami
Aug. 9-13: Baltimore, MD - Baltimore Fashion Week
Aug. 14-21: Austin, TX - Austin Fashion Week
Oct. 8-11: Columbus, OH - Columbus Fashion Week
With all of these upcoming Fashion Weeks, you can be sure of one thing, stylish Fashion Week Giveaways! Companies give away everything from trips to dresses to gift bags filled with unique, signature products. Here are a few fabulous giveaway ideas:
Posted by Melissa, Marketing Associate
January 28, 2010
In our company, we spend all day analyzing the age old question, “What do women want”. So my interest was peaked when I read that Marie Claire and Unity Marketing teamed up to analyze the 21st century woman – what engages her, entices her to shop, and wins her loyalty – published by Global Cosmetics Industry (GCI) Magazine.
It’s no secret that we are more independent and empowered than ever before. In this increasing wave of personal power, strength, and a new definition of “femininity,” marketers are challenged more than ever before to figure out what the modern woman wants and why she shops the way she does.
GCI explains that today’s female consumer has 5 top priorities:
• Emotional Health and Family: A whopping 88% of women rated this as their top priority, while 61% admitted that their greatest challenge is finding time to unwind, relax, and take a load off.
Here are a few of our favs to help you relax after a long day.
• Career and Finances: Number two is bigger than ever before – we are motivated and we are highly ambitious. (Thank you, Hillary and Oprah!) Constantly striving to achieve financial independence, career satisfaction, and freedom when we retire.
Keep your cash and cards safe.
• Society and Politics: 80% of women give back, either financially or with a time commitment, to charities in their communities. As though we didn’t have enough commitments, we are driven to make the world a better place and we resonate with brands that are aligned with these values.
Environmentally friendly products are not only socially responsible but also bring good karma.
• Health and Wellness: Sadly, nearly 50% of women will sacrifice sleep to make time for everything that needs to get done in the day, which is why we need products and services that will make health and wellness flexible and easily accessible amidst the chaos of our busy lives.
It’s more fun to go to the gym when you have a cute tote to haul around.
• Fashion and Beauty: A constant in our lives, no matter what decade or century. Nothing excites us more than a beautiful print, a stylish accessory, or a unique design.
Our specialty! And there are so many to choose from!
The results of this study are probably not surprising to you, but so often we still see companies and organizations in such a hurry that they lose out on this great opportunity to reach women effectively. After all, if this is a new marketing challenge for many companies, you have the opportunity to get ahead of the game by finding truly innovative promotional products that tug at the heart, are fashionable and fun, and promote health, beauty, and emotional well-being.
So, what do women want? Thanks to GCI and Marie Claire, we have a much better idea! Now it’s our job, as marketers, to be thoughtful and conscious when selecting the right products to allure women. We know your time is valuable, you’ve got a presentation in the morning, soccer practice at 3, a million emails in your inbox to go through, and a fundraiser to plan. That’s why we’ve compiled our Director’s Picks, which are the top 100 picks for the 21st century woman, to save you precious time. Marketing to 21st century women is fun – just think about the feeling you got the last time you received that amazing, thoughtful gift, or when you found that print you just couldn’t take your eyes off of. That’s what marketing to the 21st century woman is all about.
Posted by Melissa, Marketing Associate
November 9, 2009
Customers always ask us for new product ideas that are innovative and will set their brand apart from the competition; after all, that’s what we do best. One of our most popular product lines that we always recommend is our neoprene line, especially our promotional BUILT NY and BYO items. Colorful, bright, and with delightful fabric pattern options, your logo will surely shine and the recipient will definitely not be tossing these to the side.
Neoprene is one of the most innovative materials right now, especially for bags, pouches, wine totes, and laptop sleeves. You’ve heard of it in the past, especially if you’re into surfing. It’s the same durable and protective material that keeps a surfer’s body warm while he’s out surfing – that’s right, it’s the material of his wetsuit! What makes neoprene so innovative is that it’s thick, washable, protective, and feels soft to the touch. It’s perfect for food and beverages because it holds temperatures for several hours, so your beer stays cold and your soups stay warm.
BUILT NY has a patent on their signature wine tote, so if you see a knock off elsewhere, I believe that’s patent infringement. They’ve also got a strong brand behind them, the designs are cool and funky, the stitching is perfect, and the material is always reliable – all the attributes that make promotional BUILT NY items an absolutely fall-in-love-with gift item! Seriously, it’s no wonder why BUILT has received rave reviews from Fortune Magazine, Oprah’s O Magazine, Better Homes & Gardens, New York Post, Parenting Magazine, Woman’s World, American Baby, Bon Appetit, Real Simple, and so much more.
By the way, if you love the BUILT line but find that it’s not quite in your budget, the BYO line may be your answer. The items are very similar to the BUILT line, minus the BUILT signature logo. Also, the BYO line is made with a slightly thinner material, so wine totes, for example, would stay cold for 2-3 hours, rather than 4 hours. No recipient really notices the thickness of the material, since the design, material, and construction are all still excellent. You’re pretty much missing the BUILT brand.
Contact us for BUILT NY corporate gift ideas. We can even do (FREE) virtual mock-ups so you can see your logo on any promotional BUILT NY product or custom imprinted BYO tote or bag. And if you already started surfing our website, no, you’re not seeing things! Many items only require a 12 or 24 piece minimum order.
BTW, our newest promo BUILT NY item that’s sure to win over busy students, travelers, or professionals is the Cargo Travel Organizer. It keeps credit cards and ID’s zipped up and protects PDAs, iPods, and cell phones. It’s also a perfect fit for a travel mouse, chargers, cords, adapters, usb flash drives, etc. Notice the ergo design for hands to comfortably grab and go. Yep, BUILT NY thinks of everything!
Posted by Sidney, Manager
October 27, 2009