Tag: marketing

Buying a private label cosmetic bag- what to consider

custom_cosmetic_bagsAsk yourself whether it will be used daily and hold all your makeup, or just a travel makeup bag for occasional use. Plenty of women carry different makeup bags- for work and casual days. Those working on-stage-careers are mostly compelled to carry three different makeup bags; one for general work, another for casual days and another for the stage. The secret to buying a good makeup bag is to keep it simple. Huge makeup bags may be confusing for women who travel most of the time as they only need to grab what they require fast. However, other women find it more convenient to buy a bag with many compartments that can separate brushes, lipstick, and foundation and so on.
Water resistance
The inside lining of a make-up bag is the first thing to consider when buying a makeup bag. Customized makeup bags with custom liners are ideal especially if you need to store toiletries. Girls are especially fond of carrying lots of makeup essentials- lip-gloss, sunblock, hair brush- hence the need for a waterproof bag. FemmePromo makes waterproof makeup bags made of artificial leather, PVC, and nylon ideal water-resistant materials.
Stand-on-their-own private label bags
Makeup bags that can stand on their own and still allow room for more essentials are the best. It can be pretty tiring to carry huge oblong makeup bags that are bulky. Small makeup bags, on the other hand, are tedious when fumbling through for your favorite lip gloss or brush. Save time by buying makeup bags with top zippered pouches and a flat bottom. Wholesale bags made in China come zipped and can stand on their own. The bags can stand on a table, hard surface allowing the user to use both hands freely when putting on makeup. So the next time you go buying a makeup bag, consider on that is both roomy and sturdy. In conclusion, there is a makeup bag for everyone. Just a little bit of searching and you will find a personalized private label optimized for your needs.

Ask yourself whether it will be used daily and hold all your makeup, or just a travel makeup bag for occasional use. Plenty of women carry different makeup bags- for work and casual days. Those working on-stage-careers are mostly compelled to carry three different makeup bags; one for general work, another for casual days and another for the stage. The secret to buying a good makeup bag is to keep it simple. Huge makeup bags may be confusing for women who travel most of the time as they only need to grab what they require fast. However, other women find it more convenient to buy a bag with many compartments that can separate brushes, lipstick, and foundation and so on.

Water resistance

The inside lining of a make-up bag is the first thing to consider when buying a makeup bag. Customized makeup bags with custom liners are ideal especially if you need to store toiletries. Girls are especially fond of carrying lots of makeup essentials- lip-gloss, sunblock, hair brush- hence the need for a waterproof bag. FemmePromo makes waterproof makeup bags made of artificial leather, PVC, and nylon ideal water-resistant materials.

Stand-on-their-own private label bags

Makeup bags that can stand on their own and still allow room for more essentials are the best. It can be pretty tiring to carry huge oblong makeup bags that are bulky. Small makeup bags, on the other hand, are tedious when fumbling through for your favorite lip gloss or brush. Save time by buying makeup bags with top zippered pouches and a flat bottom. Wholesale bags made in China come zipped and can stand on their own. The bags can stand on a table, hard surface allowing the user to use both hands freely when putting on makeup. So the next time you go buying a makeup bag, consider on that is both roomy and sturdy. In conclusion, there is a makeup bag for everyone. Just a little bit of searching and you will find a personalized private label optimized for your needs.

custom_cosmetic_bags

October 21, 2016

What She’s Not Telling You for Marketers

bookcoverMarketing to women is fun, creative, exciting, inspirational, and down-right complicated at times. No one lays it out better than Mary Lou Quinlan in her new book entitled “What She’s Not Telling You – Why Women Hide the Whole Truth and What Marketers Can Do About It”. For this book, Quinlan teamed up with a few colleagues from Just Ask a Woman to analyze the “Half Truths” and the “Whole Truths”. In other words, what women say they will do and admit to, compared to what they actually believe, do, and buy. The real bread and butter of this book is the valuable insight it gives to marketers on how to really reach women by understanding the motivation behind these half truths and whole truths.

The book explains that women tend to disclose half truths while hiding whole truths. Quinlan gives us a number of every day examples to illustrate: women say they “exercise” or “don’t smoke” or “only have a bite to eat”, when the whole truth is that they may “exercise only occasionally” or “don’t smoke when people are around” or ” only have a bite to eat until they get home“. Initially, I thought the book was going to come across accusatory – surely I don’t tell half truths! But it’s truly eye-opening. We’re all guilty of these half truths. It’s not lying; it’s simply revealing only a portion of the whole truth – the portion we want to admit to.

So, why do we shy away from the whole truth?? Quinlan’s book breaks it down into 5 key motivators that drive these “Half Truths”, and she sums them up with the acronym GAMES:

Good Intentions
Approval Seeking
Martyrdom
Ego Protection
Secret Keeping

The book breaks each of these down and thoroughly explains them. This information is invaluable to marketers so we can better focus on what women mean, rather than what they say. When we conduct focus groups, surveys, or any other kind of market research, it’s important that we can accurately analyze the results that we work so hard to gather. After all, when companies base brand strategies, advertising campaigns, and marketing dollars on these results, we want to make sure we have all of the pieces of the puzzle. Quinlan’s book gives us just that – more pieces to the puzzle. The reviews are in and they’re rave! If you’re still not sold, read the first chapter online and see if you’re hooked. Or check out Mary Lou Qinlan’s interview with CBS to hear the author’s thoughts on her book.

Melissa, Marketing Associate

Posted by Melissa, Marketing Associate

January 29, 2010


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