Filed under: Innovative Ideas
We’re excited to share with you our first debut in a national women’s fashion publication – Glamour magazine! During the month of October, national Breast Cancer Awareness month, our client, Pandora Jewelry, launched their highly successful awareness campaign, co-branded with well-known Susan G. Komen. From concept to completion, we presented, mocked-up, produced a prototype, and completely delivered a large scale campaign nation-wide, which produced one of the best promotional campaigns for Pandora Jewelry. The added buzz was a bonus. These delightful reversible neoprene totes were so successful that over a month before the promotion even launched, the bags were sold out and our client had to order more. The second shipment sold out just as quickly, but customers continually called in trying to find other ways to get them.
Check out the awareness ad in Glamour magazine this past October, 2009:
One of our final mock-up’s before prototyping:
Fine construction, durable materials, fashion-forward concept and design… we are proud of the quality work that our clients can count on time and again! 
Posted by Sidney, Manager
November 30, 2009
In our company, we spend all day analyzing the age old question, “What do women want”. So my interest was peaked when I read that Marie Claire and Unity Marketing teamed up to analyze the 21st century woman – what engages her, entices her to shop, and wins her loyalty – published by Global Cosmetics Industry (GCI) Magazine.
It’s no secret that we are more independent and empowered than ever before. In this increasing wave of personal power, strength, and a new definition of “femininity,” marketers are challenged more than ever before to figure out what the modern woman wants and why she shops the way she does.
GCI explains that today’s female consumer has 5 top priorities:
• Emotional Health and Family: A whopping 88% of women rated this as their top priority, while 61% admitted that their greatest challenge is finding time to unwind, relax, and take a load off.
Here are a few of our favs to help you relax after a long day.
• Career and Finances: Number two is bigger than ever before – we are motivated and we are highly ambitious. (Thank you, Hillary and Oprah!) Constantly striving to achieve financial independence, career satisfaction, and freedom when we retire.
Keep your cash and cards safe.
• Society and Politics: 80% of women give back, either financially or with a time commitment, to charities in their communities. As though we didn’t have enough commitments, we are driven to make the world a better place and we resonate with brands that are aligned with these values.
Environmentally friendly products are not only socially responsible but also bring good karma.
• Health and Wellness: Sadly, nearly 50% of women will sacrifice sleep to make time for everything that needs to get done in the day, which is why we need products and services that will make health and wellness flexible and easily accessible amidst the chaos of our busy lives.
It’s more fun to go to the gym when you have a cute tote to haul around.
• Fashion and Beauty: A constant in our lives, no matter what decade or century. Nothing excites us more than a beautiful print, a stylish accessory, or a unique design.
Our specialty! And there are so many to choose from!
The results of this study are probably not surprising to you, but so often we still see companies and organizations in such a hurry that they lose out on this great opportunity to reach women effectively. After all, if this is a new marketing challenge for many companies, you have the opportunity to get ahead of the game by finding truly innovative promotional products that tug at the heart, are fashionable and fun, and promote health, beauty, and emotional well-being.
So, what do women want? Thanks to GCI and Marie Claire, we have a much better idea! Now it’s our job, as marketers, to be thoughtful and conscious when selecting the right products to allure women. We know your time is valuable, you’ve got a presentation in the morning, soccer practice at 3, a million emails in your inbox to go through, and a fundraiser to plan. That’s why we’ve compiled our Director’s Picks, which are the top 100 picks for the 21st century woman, to save you precious time. Marketing to 21st century women is fun – just think about the feeling you got the last time you received that amazing, thoughtful gift, or when you found that print you just couldn’t take your eyes off of. That’s what marketing to the 21st century woman is all about.
Posted by Melissa, Marketing Associate
November 9, 2009
Customers always ask us for new product ideas that are innovative and will set their brand apart from the competition; after all, that’s what we do best. One of our most popular product lines that we always recommend is our neoprene line, especially our promotional BUILT NY and BYO items. Colorful, bright, and with delightful fabric pattern options, your logo will surely shine and the recipient will definitely not be tossing these to the side.
Neoprene is one of the most innovative materials right now, especially for bags, pouches, wine totes, and laptop sleeves. You’ve heard of it in the past, especially if you’re into surfing. It’s the same durable and protective material that keeps a surfer’s body warm while he’s out surfing – that’s right, it’s the material of his wetsuit! What makes neoprene so innovative is that it’s thick, washable, protective, and feels soft to the touch. It’s perfect for food and beverages because it holds temperatures for several hours, so your beer stays cold and your soups stay warm.
BUILT NY has a patent on their signature wine tote, so if you see a knock off elsewhere, I believe that’s patent infringement. They’ve also got a strong brand behind them, the designs are cool and funky, the stitching is perfect, and the material is always reliable – all the attributes that make promotional BUILT NY items an absolutely fall-in-love-with gift item! Seriously, it’s no wonder why BUILT has received rave reviews from Fortune Magazine, Oprah’s O Magazine, Better Homes & Gardens, New York Post, Parenting Magazine, Woman’s World, American Baby, Bon Appetit, Real Simple, and so much more.
By the way, if you love the BUILT line but find that it’s not quite in your budget, the BYO line may be your answer. The items are very similar to the BUILT line, minus the BUILT signature logo. Also, the BYO line is made with a slightly thinner material, so wine totes, for example, would stay cold for 2-3 hours, rather than 4 hours. No recipient really notices the thickness of the material, since the design, material, and construction are all still excellent. You’re pretty much missing the BUILT brand.
Contact us for BUILT NY corporate gift ideas. We can even do (FREE) virtual mock-ups so you can see your logo on any promotional BUILT NY product or custom imprinted BYO tote or bag. And if you already started surfing our website, no, you’re not seeing things! Many items only require a 12 or 24 piece minimum order. 
BTW, our newest promo BUILT NY item that’s sure to win over busy students, travelers, or professionals is the Cargo Travel Organizer. It keeps credit cards and ID’s zipped up and protects PDAs, iPods, and cell phones. It’s also a perfect fit for a travel mouse, chargers, cords, adapters, usb flash drives, etc. Notice the ergo design for hands to comfortably grab and go. Yep, BUILT NY thinks of everything!
Posted by Sidney, Manager
October 27, 2009
Welcome to the Femme Promo Blog! Our goal is to provide you with the most fashionable and innovative ideas all in one place, so you don’t have to dig through hundreds of websites to figure out what modern, stylish women are using in their daily lives and what products get them excited. We also hope to shed some light on your most common questions about custom manufacturing and the process of custom imprinting on our cool products. Please come back often as we frequently search the marketplace for new trends and designs, so you can expect new product features several times a month.
Last month, Dr. Oz launched his new, highly anticipated show, The Dr. Oz Show. During the first week of airing, Dr. Oz featured a segment about the germs that women carry around with them, right in their handbags! It was gross. Dr. Oz tested women’s handbags, especially our “favorite purses” which we use daily. The results were alarming – dangerous bacteria and fungus (ones that cause asthma, infections, and more) were found. The solution Dr. Oz offered was simple: use purse hangers (also known as purse hooks or handbag hangers)! If you’ve seen purse hangers before, you know how cool these little accessories are and how much attention they get from other women. Purse hangers are a couple of inches in size and quite slim. They fit easily into your pocket and definitely in a clutch or handbag, so you can carry them everywhere. Purse hangers are designed with a hook that swivels out to hang handbags underneath the table, keeping purses clean and safe from dangerous bacteria. (Our custom purse hangers hold bags up to 15-20 lbs. Most large purses only weigh around 3 to 5 lbs.)
Illustration of Custom Logo Purse Hanger
Highly popular in Europe, these purse hangers have yet to reach such popularity in the U.S., making it a great opportunity for businesses and organizations to brand a logo and give away. Outside of the excited and positive feedback you’ll get from the recipient of these little stylish gifts, the fact that they are just starting to become popular means that most women don’t have them yet. Your gifts will be perceived as unique and highly innovative.
Other benefits: keeps light colored bags from getting dirty (especially on the bottom), allows users to always have a place to put their purse (ex: for those restaurants where the only place to put your purse is your lap), keeps bags within sight away from thieves (not just gross germs), and due to daily use, your logo would get great exposure to recipients wherever she goes. Hands down, our top selling item this year.
Watch Dr. Oz’s video by clicking here.
Posted by Sidney, Manager
October 2, 2009
Next page
